Use of cookies

Our website uses cookies. We use cookies in order to collect usage data for our website so that we can improve the website and our services as well as your user experience and direct our marketing.

What are cookies?

A cookie is a small text file that is saved on a user’s computer or other device and that enables the monitoring of users visiting our website. Cookies do not in any way damage a user’s computer or personal files. They cannot be used to propagate viruses, and they do not grant access to any files stored on a user’s hard drive. Cookies make using our services easier and the content and marketing displayed more relevant for individual users.

Why do we use cookies?

We use cookies to collect information on how you use our website (e.g. the duration and time of your visit as well as what search words or phrases led you to the website), what other websites you visit (e.g. what website you were on before the Oral website, which subsidiary sites you have visited) and what type of computer or other device you are using (including your IP address, physical location, browser type, version and language, type of device, operator, screen resolution, OS type and Java support in your browser).

You cannot be identified based on the data collected by cookies, but information received from you in other contexts can be combined with cookie data. For example, if you have given us your e-mail address on our website e.g. when making an appointment or subscribing to our newsletter, we can combine your data across devices and browsers. In this case, data will be collected and processed in the manner described in the Oral customer information statement.

What kind of cookies do we use?

Your data may be collected either directly by Oral or by the service providers we use. On our website, we use services such as Google Analytics, Hotjar and Visual Website Optimizer. These applications use cookies that collect data based on which the site’s usage can be statistically analysed and visualised. The cookies collect data on traffic on the website anonymously, and this data will not be connected to any individual users. You can disallow the use of these cookies with the Google Analytics opt-out function, Hotjar opt-out function and the Visual Website Optimizer opt-out function.

Oral also applies usage data collected with cookies in directing marketing and specific content for different browsers. Oral may create target groups based on browser behaviour and present these groups with marketing and other content likely to interest them. For this, Oral uses partner services such as Adform, Google AdWords, Fonecta, Facebook and LinkedIn. If you do not wish for marketing to be directed to you according to your interests, you can disallow directed marketing either completely or selectively using the YourOnlineChoices web service.

Our website also uses cookies that are necessary for the website to technically function as intended. These cookies do not collect any user data that can be used for marketing purposes or for storing information on user site preferences. Our website also uses functional cookies that aim to make the site easier to use. These cookies allow our service to remember your individual preferences (e.g. language).

Our site uses social media-integration, e.g. the Facebook like-button, with content coming in directly from Facebook. Facebook, Google, Twitter and other similar service providers may collect user data according to their current terms and conditions of use. Oral is not responsible for any content or use of such third party websites.

Disabling cookies

If you wish, you can disallow the use of cookies by changing your browser settings so that your browser will not allow cookies to be saved on your device. Additional instructions for this can be found on your browser’s help page, for example. If you disallow the saving of cookies or otherwise block them, some functionalities on our website may not work. You can block third party cookies with the Your Online Choices web service, for example, in which case your browser will only accept cookies originating from the service you are directly using.

You can clear out your cookie history in your browser settings. In this way, any previously saved cookies and online behaviour profiles based on them will be removed. However, this does not prevent new cookies from being saved on your browser.